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Basia Perkowski

Senior/Staff Product Designer

Basia builds trustworthy, scalable systems for complex, regulated products and helps the teams around her grow them responsibly.

 

Previously at   Amazon,   Atlassian and   Slice.

Selected Work

BILLING & INSURANCE

A four-phase system for how members establish billing trust

Business-facing
Consumer-facing

I led end-to-end design across four connected phases: insurance verification, billing infrastructure, payment method capture, and ongoing billing transparency partnering with product, engineering, and compliance throughout.

92%

Copay collection rate (up from 56%)

22%

Increase in first-time billable visits

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*Password Protected
AI & AUTOMATION

The AI assistant clinicians use to prep, triage, and act

Business-facing

Led end-to-end design for a provider-facing AI assistant integrated into the EHR — agentic workflows for chart prep, message triage, and care-team task automation, built around human review and safe fallback states.

90%

Faster chart review (minutes → seconds)

100%

Actions reversible/ human in the loop

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*Password Protected
ACCESS, POLICY & COMPLIANCE

Redesigning who can see what: PHI access control for the EHR

Business-facing

Led the redesign of PHI access control across the EHR, translating policy logic into clear UI states for every access event, including a new self-attestation flow for urgent care.

100%

PHI access events covered

90%

Faster urgent-access: 5 min to 30 sec

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*Password Protected
GROWTH & ACTIVATION

Designing loyalty for 16,000 independent pizzerias

Consumer-facing

Led the 0→1 design of Slice Rewards from strategy and research through MVP launch, and the redesign that followed once the first version didn't move retention.

$34M

Revenue increase

46%

Increase in orders per customer

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How she works

Basia works equally well deeply embedded with product, engineering, data, and operations or solo, mapping the missing context herself when that structure isn’t there yet.

System first, then screens

After problem alignment, she starts by mapping existing CX, research, roles, data, policies, and edge cases so the interfaces reflect how the system actually behaves.

Responsibility by design

She designs with risk, compliance, and trust in mind, making tradeoffs explicit, collaborating with legal and security partners, and choosing defaults that respect users.

Experiements with a backbone

She helps frame good hypotheses, design experiments, and interpret results so research and experimentation drive real product decisions.

AI as a collaborator, not a shortcut

She uses AI tools throughout her process: prototyping interactions, synthesizing research, drafting first-pass copy and specs to move faster from idea to something testable. But in regulated, high-stakes domains, AI output is a first draft, not a final answer: she verifies claims, checks edge cases, and applies the same scrutiny to AI-assisted work that she’d apply to any teammate’s.

What Basia focuses on

Basia tends to work where systems are complex, stakes are high, and design decisions have long-term consequences.

Platform & systems

Working on shared platforms and infrastructure: billing, permissions, access control, and cross-team systems, where governance, extensibility, and clarity all matter.

Agentic AI

Designing AI assistants and workflows that can act on behalf of users: handling prep, routing, and follow-through, while remaining transparent, safe, and aligned with human judgment.

Growth & product strategy

Pairing experimentation with systems thinking: shaping hypotheses, designing experiments, and using what the team learns to inform product strategy and onboarding, not just short-term wins.

Get in touch

Basia is open to staff-level product design roles and collaborations on complex, trust-heavy products in healthcare, fintech, security, and adjacent spaces. The best way to reach her is via:

basiaperkowski@gmail.com 

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