Basia Perkowski

Senior/Staff Product Designer

Basia builds trustworthy, scalable systems for complex, regulated products and helps the teams around her grow them responsibly.

Previously at Amazon, Atlassian & Slice.

She’s spent her career at the intersection of trust and growth: designing platforms where the stakes are real: healthcare records, payments, access control and where getting the guardrails right matters as much as getting the experience right.

Her focus is agentic AI and platform design, paired with PLG/growth experimentation and strong consumer UX craft, so teams in healthtech, fintech, and security can move fast without breaking risk controls, while still hitting activation, retention, and revenue goals.

Selected work

Access Control

Balancing HIPAA-grade privacy with fast clinical workflows

I led the end-to-end design of a new access control system for Amazon One Medical’s EHR, used by thousands of internal users. The work introduced policy personas, peer-approved access, emergency access, and secure consult links so people only see the minimum necessary PHI for their job. Rolled out in phases across 2024–2025, the system routes 100% of chart access through moderated controls, reducing snooping risk and strengthening our HIPAA posture without slowing care or incident response.

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Insurance Capture

Reducing billing surprises and improving medical billing

I led end-to-end process of a the insurance capture initiative on the iOS, Android apps and web to increase member billing visibility, improve medical billing process and decrease cost to serve. The project was launched in Q2 2024.

* under NDA

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Growth Experiments in Trello

Helping turbo-charge collaboration and increase engagement

I led virality initiatives for Trello, driving UX strategy, user research, and iterative design. I optimized the customer funnel across acquisition, activation, retention, and monetization. Seven experiments I led increased monthly active users, with key designs launched in Q2 2022.

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Loyalty Program

Rewarding customers for their loyalty using the Slice app and increasing retention

I led end-to-end process of a the Slice Rewards program on the iOS and Android apps to reward loyal customers, improve retention and decrease churn rate. The program was launched in Q1 2021.

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What she focuses on

Basia tends to work where systems are complex, stakes are high, and design decisions have long-term consequences.

Platform & systems

Working on shared platforms and infrastructure: billing, permissions, access control, and cross-team systems, where governance, extensibility, and clarity all matter.

Agentic AI

Designing AI assistants and workflows that can act on behalf of users: handling prep, routing, and follow-through, while remaining transparent, safe, and aligned with human judgment.

Growth & product strategy

Pairing experimentation with systems thinking: shaping hypotheses, designing experiments, and using what the team learns to inform product strategy and onboarding, not just short-term wins.

How she works

Basia works equally well deeply embedded with product, engineering, data, and operations or solo, mapping the missing context herself when that structure isn’t there yet.

Systems first, then screens

After problem alignment, she starts by mapping existing CX, research, roles, data, policies, and edge cases so the interfaces reflect how the system actually behaves.

Responsibility by design

She designs with risk, compliance, and trust in mind, making tradeoffs explicit, collaborating with legal and security partners, and choosing defaults that respect users.

Experiments with a backbone

She helps frame good hypotheses, design experiments, and interpret results so research and experimentation drive real product decisions.

AI as a collaborator, not a shortcut

AI tools speed up her process: prototyping, research synthesis, first drafts. She treats their output like any collaborator’s: reviewed, verified, and held to the same bar, especially where accuracy and compliance are on the line.

Get in touch

Basia is open to staff-level product design roles and collaborations on complex, trust-heavy products in healthcare, fintech, security, and adjacent spaces. The best way to reach her is via: